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In this course, you will learn about the most important aspects of LinkedIn advertising: campaign creation and optimization through Campaign Manager, audience targeting, budget selection, and the creation of successful visuals and text.
You will also learn about different advertising formats and goals and how to apply them when creating ad campaigns that will help you reach your target audience and attract potential customers.
This course is designed for marketers, consultants, business owners, and others who want to learn how to plan and execute campaigns on the LinkedIn platform.
You will also learn about different advertising formats and goals and how to apply them when creating ad campaigns that will help you reach your target audience and attract potential customers.
This course is designed for marketers, consultants, business owners, and others who want to learn how to plan and execute campaigns on the LinkedIn platform.
What to know?
Main goal of the course
It will take you through all the essential aspects of audience selection, campaign creation, performance monitoring, and optimisation of a LinkedIn ad.
Main covered topics
Campaign Manager
Visuals & Copy
Best practices
Campaign Optimization
Visuals & Copy
Best practices
Campaign Optimization
What are the numbers?
More than 310 million professionals are active on the LinkedIn platform, which is growing daily.
Who is this course for?
Marketers or business owners looking to plan and run LinkedIn advertising marketing campaigns within LinkedIn Campaign Manager.
LinkedIn Ads
The LinkedIn platform has powerful and granular B2B targeting capabilities for paid advertising. Whether your goal is generating leads, building brand awareness, or driving sales, LinkedIn can reach different audiences through other ad formats and targeting.
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